Top 3 Reasons You Should Start a Digital Product Etsy Store (from a busy mum who’s already doing it)

Hey there! So, you’re thinking about starting an Etsy store selling digital products, huh? First off, you’re a smart mama. I’m not just saying that because I’m doing it myself, but because you’re on the verge of tapping into something that can totally change your life—without sacrificing your sanity or your time with the fam. As a mom who's been exactly where you are (read: balancing life, work, and all the mom things), I can confidently tell you that selling digital products on Etsy is one of the smartest, easiest ways to earn passive income.

I started my shop a couple of years ago, mainly selling templates—think wedding invites, resume designs, and logos. Now, I’m making money every single month while juggling school drop-offs, meal prep, and Netflix marathons with my kiddos. The best part is that I’m not tied to my laptop 24/7. The income is rolling in passively- I make sales everyday even though I’m not actively working on my shop or creating products.

Let’s dive into the top 3 reasons why YOU should start your own digital product Etsy shop ASAP!

1. Passive Income That Doesn’t Steal Your Time

I’m sure you’ve heard the phrase “passive income” a thousand times, but let me break it down: it’s money that comes in without you constantly having to trade your time for it. This is the dream, right? Especially for us moms, where time feels like the ultimate luxury.

With a digital product Etsy shop, you create the product once and then sell it an infinite number of times without ever having to touch it again. The beauty is, once your digital products (like printables, planners, or templates) are live, they can be downloaded instantly by your customers. No shipping. No inventory. I used to run a POD(print on demand) shop on Etsy too and it was way more work. Refunds and returns were a pain in the arse. With digital products - you just sit back, check your sales notifications, and get on with your day.

Now, don’t get me wrong, there’s some initial work involved. You’ll need to spend some time creating your products and setting up your shop. But once you do that, your Etsy store starts working for you while you do whatever else you want to do.

When I first launched my shop, I thought I’d need to be glued to my laptop 24/7. But the reality? I can go days without checking it and still make sales. Passive income gives you the freedom to actually live while still earning. It’s like having an invisible assistant running your business while you do life.

2. You’re Already Super Creative (Even If You Don’t Think So)

Let me guess: you’ve probably scrolled through Etsy a few times and thought, “There’s no way I could come up with something that cool.” I used to think the same thing. Spoiler alert: you’re probably way more creative than you give yourself credit for. If you’re a mom, you’re already a master of problem-solving, improvisation, and multitasking. These skills are gold when it comes to creating digital products.

Whether it’s designing a budget tracker for families, making cute to-do lists, or crafting personalized party invitations, there’s definitely a digital product inside you waiting to be created. You don’t have to be a pro designer to get started. There are a ton of user-friendly tools out there (like Canva, which is basically my best friend at this point) that make it super easy to whip up beautiful products.

Here’s the thing: digital products don’t have to be groundbreaking to sell. People are searching for simple, practical things they can use in their everyday lives—whether that’s a meal planner, a workout log, or a daily affirmation card set. Trust me, there’s a market for almost anything! In the beginning I started small, watched some YouTube tutorials, and just went for it. Now, I have a collection of templates that people love and buy regularly.

It’s not about how “perfect” your product is. It’s about offering something that helps people solve a problem or makes their life easier. So, whether you’re a crafty DIY-er or just someone who loves organizing things, there’s a place for you in the world of digital products. Don’t underestimate what you can create!

3. Flexible (and Super Low) Start-Up Costs

Let’s be real—no one wants to pour a ton of money into a business idea that might not work out. That’s another reason why a digital product Etsy shop is so brilliant: you can start with very little upfront cost.

Unlike a physical product store, where you’d need to invest in materials, inventory, and shipping, a digital product shop only requires your creativity, time, and maybe a subscription to some affordable design software (hello, Canva, again). Etsy does charge small listing and transaction fees, but these are so minor compared to the cost of running a traditional business. We’re talking pennies on the dollar. You could get started with just a few bucks in your pocket.

When I started, I was a stay-at-home mom on a budget. I didn’t have thousands of dollars to throw at a side hustle. I just needed something flexible that wouldn’t put a strain on my bank account. With a digital product shop, you’re not risking a ton financially, and you have the freedom to experiment with different products without the pressure of a big investment.

What’s even better is that Etsy itself has a massive built-in audience—millions of people are already browsing the platform, looking for the kinds of products you’ll be selling. So, you don’t have to spend a fortune on marketing or advertising to get in front of potential customers. Once you’ve got a few listings up and running, the Etsy algorithm starts working in your favor, pushing your products to the right people.

And if you’re really tight on time? You can even batch-create products during naptime or on the weekends. The flexibility of digital products means you don’t have to stick to a rigid schedule—you set the pace.

The Bottom Line: Start Your Etsy Digital Product Shop NOW!

I could go on and on about how selling digital products on Etsy has changed my life for the better. I barely touch Etsy now, and that passive income keeps flowing in while I still get to be present for my kids. I’m not tied down to a strict 9-to-5 and I’m able to flex my creativity in a way I never thought possible.

But the best part? Starting a digital product shop is totally doable for you, too. You don’t need a ton of time, money, or experience to get started. You just need a little creativity, and a willingness to learn along the way(if you have this you are already WAYY ahead).

Whether you’re a mom, a busy professional, or someone who just wants a side hustle that doesn’t eat up all your time, opening a digital product Etsy store could be the perfect fit. It’s fun, flexible, and can give you that extra income without taking away from what’s most important—your family.

So, what are you waiting for? If you need some help getting started check out my course Digital Maven - inside you’ll learn exactly how to create a successful digital product shop on Etsy.

And hey, if you ever need a little nudge, feel free to drop me a message. I’m here for all the Etsy shop pep talks!

And there you have it! Three solid reasons why starting a digital product Etsy shop is an absolute game-changer for anyone looking to make passive income. Ready to jump in yet? Trust me, it’s one of the best decisions I’ve ever made.